“Ready for Life”: Cattolica Assicurazioni unveils its new advertising campaign
The autumn series of rugby’s Cattolica Test Matches, presented at the Nhow Hotel in Milan on 24 October, marks the start of the first stage of “Ready for Life”, the new advertising campaign by the Company, the Italian Rugby Federation’s main sponsor. Soon to be in circulation in all the main national media - TV, radio, print media, posters, cinema and the web - the campaign pivots on rugby as a metaphor for life, whose healthy sporting values are shared and embraced by Cattolica in its sponsorship.
Created in collaboration with company Utopia, the campaign targets current and prospective customers, with a strong focus on a younger audience, too. It reaffirms the national standing of the company, committed to a transformation in line with the 2018-2020 Business Plan, in which it strives to be innovative, agile and responsive to new market challenges, whilst remaining faithful to its founding values. This initial advertising phase will be followed by a second campaign launch to further bolster the company’s corporate message and standing.
Emanuela Vecchiet, Director of Communications and Institutional Relations for the Cattolica Assicurazioni Group, said: “This campaign marks a significant step in Cattolica’s new journey as a company increasingly more open to the future, whose traditional founding values remain steadfast. We’re starting with a sport like rugby to underline the values we believe in and seek to pursue in our daily business activity. We want to reinforce and support the Group’s brand awareness. We’re committed to an industrial and cultural change, helping our policyholders’ sense of community to grow. The angel, our logo, expresses by definition the protection we offer; the “Ready for Life” campaign slogan gives a voice to this concept.”