Cattolica Assicurazioni: Brand Identity project wins award
The project carried out by Univisual for Cattolica Assicurazioni's identity system has been recognised by the 2020 edition of the Touchpoint Identity Awards, the only Italian awards for the best brand identity and strategic design projects. The project was developed jointly by the Verona-based company's communications team and the consulting firm, winning First Prize in the “Brand Manual” category. Cattolica Assicurazioni has developed a clear, consistently recognised brand identity, combining traditional values with a forward-looking approach. Visual graphic improvements were made to the Group’s image, in order to transform Cattolica into a true brand, by adapting and revisiting visibility materials and corporate logos. The awards took place on Wednesday, 7 October at the headquarters of Oltre la Media Group in Milan. The Touchpoint Identity Awards are intended to serve as point of reference for promotion of the brand identity culture in Italy, monitoring and shining a spotlight on excellence in the sector, year after year.