Between 5 and 7 October, one million people visited the Coldiretti Village at Rome's Circus Maximus: an 80,000 m2 area that hosted numerous stands. Amongst the fruit markets and other ground produce, street food, natural and farmhouse products, educational farms, vegetable gardens, ancient crafts, pet therapy, laboratories and workshops, was also an exhibition area set up by Cattolica Assicurazioni, a long-standing leading insurance partner for the entire Italian agribusiness sector.

The three days of Coldiretti, which attracted prominent members of the economic and political world to the capital, were also attended by the Company's Chairman, Paolo Bedoni, and Chief Executive Officer Alberto Minali, who did not fail to visit the Group's stand, set up by the Distribution and Marketing Department.