Talking about who they are and how the established Italian firms that form the backbone of the Italian economy are moving: the leading companies in industry, manufacturing, agri-food and services. It is with these objectives that the newspaper, Il Sole24Ore, sponsored the “innovation Days”, a roadshow that has been to Verona, Milan, Bologna, Naples, Bari and Bologna and which included, during various days of discussions and interviews, the representatives of the leading local production sectors who were able to focus on innovation and who are participating in the changes in our country through the conscious use of new technologies. During the Verona leg, which was held on Tuesday, 24 September at the city’s Chamber of Commerce, Luigi Barcarolo, Director of Auto Damage, Insurance Analytics and Business Architecture of the Cattolica Assicurazioni Group also participated. 

“Technology and data are radically changing the insurance industry and require new professionalism and expertise, such as the ability to produce, assimilate and manage innovation - commented Luigi Barcarolo as part of the panel discussion dedicated to digitalisation applied within the scope of services -. The use of big data and the IoT, for example, helps us to increasingly better understand the behaviours of the customers and create a customised offer that goes from the coverage to the prevention of the risk in every part of the person’s life. From this perspective, Cattolica has just launched the Active Casa&Persona product, an insurance solution that allows the customer to create their own policy by activating the modules necessary to protect their family, person and home. Thanks to the partnership with Ima Protect, company specialised in the remote surveillance sector, the possibility is also anticipated of installing 24/7 surveillance systems”.