Cattolica is "dressing" italian airports
Cattolica is "dressing" Italian airports. The new campaign of the Group has started, aimed at building awareness and brand equity through high-impact communication at six national airports.
From North to South: escalators, boarding desks, waiting rooms and baggage claim areas will come be brightened by the advertising campaigns of the Company founded over a century ago in Verona. Up to December, tourist and business passengers in the six airports selected will see specially designed panels: Orio al Serio (Bergamo), San Giusto (Pisa), Catullo (Verona), Capodichino (Naples), Falcone-Borsellino (Palermo) and Fontanarossa (Catania).
The creativity of Utopia combined with Mktg's unconventional planning ensure a wide target coverage, from families to business passengers with maximum brand visibility. It is a "tailor made" project designed specifically for the spaces in each individual airport. Thus, in Bergamo, Cattolica will appear on the boarding desks, escalators and the check-in and arrival areas. At San Giusto di Pisa, two 4x2 metre billboards will be displayed in the Non-Shenghen departures area, in addition to four billboards in the baggage claim area. In Verona, the Catullo departures area portal and high traffic areas will be "dressed" with Cattolica logos. Cattolica, among other things at the Capodichino of Naples, will also enliven the special "Family Lane", an exclusive passage dedicated to families requiring access to the control area. The control area and the boarding area in Palermo will be involved by the campaign, and in Catania the stairs and escalators of the departures area will be coloured. Ready to fly, ready for life.