Cattolica Assicurazioni has won the Special Award for the “Digital Employer Branding” category of the HR Digital Mindset Award – Marco Fertonani announced by the Proper Transearch Group, awarded to Italian companies who have stood out for their use of new technology in managing and developing Human Resources. It is the first time the prize has been awarded to an insurance firm. Convincing the jury of its decision was the Company’s change in pace, taken to improve the effectiveness and efficiency of processes thanks to digital innovation.

Fully aware that involving human capital is the fundamental driver to carry out the 2018-2020 Business Plan, Cattolica initiated a widespread Employer Branding Strategy that includes a structured series of new initiatives. In 2018, the cattolica.it website was revamped for simpler and more transparent communication. It proved to be the “Best Climber” site in Italy and Europe according to Webranking 2018 by Lundquist. The new “NOI” Intranet portal was then implemented. The modern multimedia platform can also be accessed from smartphones. Part of a wider project started with Great Place to Work in 2017, READYTOGO is the digital service that allows employees to collaborate via social networks to identify challenges to be met and propose ideas.

“The Digital Employer Branding award is tangible proof of the long-term effort to reorganise Cattolica from a digital perspective, but above all, it is the result of the strength of the company’s managerial team and HR team”, said Samuele Marconcini, Head of Organisation and Resources for Cattolica Assicurazioni. “This wide-spanning project to manage and develop our human capital is joined, transversally, by the strategic actions of the 2018-2020 Business Plan with which the Company has set itself the ambitious objective of the company’s cultural transformation, fully aware that the involvement of every resource is the key element for the Plan’s success. The transformation has seen a vast programme of highly innovative initiatives intended to make each employee the protagonist of the exciting phase of evolution sweeping through Cattolica.”