Augmented reality viewers, live music and technology for prevention: these are the tools Cattolica has adopted thanks to the support of Samsung and the ANIA Foundation, to promote the responsible consumption of wine during Vinitaly and the City, Vinitaly’s “twin” event in the city. At the stand located in the very central Piazza dei Signori, lovers of good wine, tourists and citizens of all ages were able to enjoy a safe driving experience thanks to ultra-modern augmented reality viewers made available to the public. Entertained by a lively DJ set, the audience crowding the Cattolica stand could also measure their blood alcohol levels with a professional meter. With a view to prevent, and create awareness, Cattolica also provided disposable breathalysers to the public.