Vinitaly and the City: From 5 to 8 April, visit the Cattolica stand at the Fuori Salone del Vino
Wine, speciality street food, culture, talks, shows and special events for a unique experience in Verona’s squares and most attractive locations: from 5 to 8 April, Vinitaly and the City is back, the Fuori Salone del Vino (fringe event for wine), which for a few years now has seen wine lovers from all over the world discover the city during Vinitaly. For this edition, Cattolica Assicurazioni is partnering again with Veronafiere and will be at the event with a stand managed by the Group’s Marketing Department and located, for the first time, in the historic setting of Piazza San Zeno.
The Cattolica space will be dedicated to millennials, in line with the shows organised in that area, which, for the four evenings of the Fuori Salone, will host concerts by Le Vibrazioni, Elodie and Irama. The stand will therefore be marketing responsible driving and a healthy lifestyle. Some of the free gifts and experiences will include a breathalyser, used by the young people to check if it is safe for them to get behind the wheel, and an Active Auto corner showing how Cattolica’s Connected Car product works, which allows drivers to request immediate assistance in the event of danger on the road. There will also be time for entertainment: on Saturday and Sunday, in the early evening, a DJ Set by Federica will provide ambient music for an aperitif.